Marketing doesn’t typically consist of much truth in it which is known by most. Of course, a business has to back up statements made about products or services before having in trouble. The U.S. Federal Trade Commission has decided to take a step up and sue, according to the Wall Street Journal, the POM Wonderful LLC that makes a pomegranate juice drink in Los Angeles. The FTC suit is all about what is within the POM Wonderful products. Apparently the juice and POMx supplements have “false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction.” Source for this article – FTC suing POM Wonderful for unsubstantiated health claims by Personal Money Store.
FTC is going against POM Wonderful down and dirty
The WSJ argues that POM Wonderful products aren’t that bad. They have been “proven to fight for cardiovascular, prostate and erectile health,” supposedly. The Federal Trade Commission explains that having "17 percent improved blood flow” and a "30 percent decrease in arterial plaque” aren’t enough evidence to advertise that way. POM Wonderful makes statements that aren’t very legitimate. It says that "unprecedented scientific research,” is put into the products before advertising.
“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” David Vladeck of the FTC’s Bureau of Consumer Protection said in a media statement.
POM Wonderful had submitted a pre-emptive suit against the Federal Trade Commission
POM Wonderful made complaints about the FTC. Evidently the company thinks it is unreasonable to make such requirements. The Federal Trade Commission hadn’t even filed the lawsuit when POM Wonderful said the needs weren’t fair. POM Wonderful statements its free-speech rights in the First Amendment are being hurt because of the requirements. POM Wonderful should have its wellness statements checked out since they are specific enough to raise some eyebrows. The FTC has not just called the company out for nothing. POM Wonderful even put out some ads once stating that its pomegranate juice will protect in opposition to PSA’s which are prostate-specific antigens. The WSJ claims this has not been proven scientifically at all. Consumers are expected to purchase based on unsubstantiated stat! ements.
Wall Street Journal
online.wsj.com/article/SB10001424052748704654004575517871757238034.html?KEYWORDS=POM Wonderful
Protesting POM Wonderful’s animal testing (Warning: Some NSFW language is audible)
youtube.com/watch?v=htxIpHbl4lA
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