TechCrunch shows that Facebook is in court yet again. PlaceBook and TeachBook have no part in it this time. The business isn’t really in danger for using the word “book” in its name. Facebook wants “face” to be a trademarked name, where the U.K. business in 2008 called CIS Internet Limited left off. {Facebook has purchased CIS’s trademark application and is moving forward|Facebook wants to move forward with the CIS’s trademark application it bought|Facebook bought an application that was trademarked by CIS and now wants to move on|Facebook hopes to move forward with things. It already bought CIS’s trademark application. Article source – The move Facebook is making with Trademark
Facebook wants to trademark “face.” It is not news to many. Sometimes it is important for corporate branding to make certain you trademark. In this case, it might be a little out of hand. The word “ganja” was once in a court case for trade marking. There was an additional ridiculous one. Fark.com tried trade marking “NSFW”. And then there’s Snooki from “The Jersey Shore,” who tried to trademark her nickname so that nobody else could cash in on that train wreck of a brand. Facebook will lose face just like the rest of them for their waste of the legal system’s time.
Aaron Greenspan doesn’t like this
Aaron Greenspan, who claimed to have made Facebook with Mark Zuckerberg, doesn’t think the business “face” trademark move is a good one. Greenspan would end up having to pay Facebook if Facebook gets its “face” trademark because of the mobile payment app called FaceCash that Greenspan’s company, Think Computer, created. Apple would end up having to pay also. This is because of the iPhone 4 app Facetime video calling. Products use the word “face” in them all the time. Greenberg, and others, hope to be able to use this name still without paying.
Facebook-move on
Facebook is probably not going to pursue “face” too much considering how aggressive Facebook has been previously. Perhaps individuals with no corporate aspirations at all may have to be careful, or the Zuckerberg express will enter their homes like a thief in the night and legally claim their faces. Consider the movie “Face/Off” staring Nicholas Cage and John Travolta, or even consider the novel “Face of Another” by Kobo Abe. See how much trouble they got into over faces? There wouldn’t even be mercy for the Tleilaxu face dancer from the “Dune” books.
Additional reading
FACE
tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756
TechCrunch
techcrunch.com/2010/08/26/trademark-face/
Wikipedia
en.wikipedia.org/wiki/Trademark
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