Domestic auto firms are trying to get a greater share of the subcompact market ever since that style of vehicle has become more popular in the 1970s. Honda and Toyota have long dominated the industry for automobiles that sell low and sip gas. The domestic auto firms aren’t happy about it. That’s why Chrysler, General Motors, and Ford Motors, are trying for decades to rain on the parade. A new Ford Focus in the works. GM is set to start selling the Chevy Cruze really soon. Both auto makers seem to be poised for aggressive marketing of those models. Source of article – GM and Ford looking to cut in on subcompact market by Car Deal Expert.
Not long until the Chevy Cruze
Though the marketing for Chevrolet in past years may give the impression the business only wants to sell trucks and SUVs, nothing could possibly be further from the truth. You will find really two Chevy cars that list for under $ 15,000 and get 25 mpg or better. Those are the Cobalt, and the Aveo. Both models have sedan editions. Toyota and Honda have a fair bit to be worried about, as the Chevy Volt is for the hybrid crowd and the Cruze is aimed right at the heart of the subcompacts. The Cruze, as outlined by the NY Times, will get 26 mpg City and 36 mpg highway. At only $ 16,995, it isn’t as well hard on the pocket book either.
Oh, Ford Motors is still here as well
The Ford Fiesta, a subcompact, gets 29 and 40 mpg, city and highway, and has been selling incredibly well. The Focus, already a bargain vehicle that gets 25 mpg, can have a new look in 2012. A Focus is only $ 16,640 and the Fiesta lists at $ 13,320. That’s not much more than a Honda Civic or Toyota Corolla. Since Chrysler and Fiat are now one, expect a Fiat via Chrysler sometime soon.
Big Three switching things around
Chrysler, Ford and GM, “The Big Three,” want to change the public’s perception. It isn’t that none of those corporations have ever tried to sell a subcompact – far from it. Getting American is something all three car makers want people doing, and all 3 will get aggressive in becoming the name out there again.
Additional reading
New York Times
nytimes.com/2010/09/09/business/09auto.html?_r=1 and ref=automobiles
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