Gri.pe gives consumers a voice

At times, individuals rely on the Better Business Bureau when bad business strikes. But the BBB isn’t always the quickest way to solve such problems anymore. That’s where Gri.pe plays a role. This cell application brings grievances out in the open, Twitter style.

‘Word of mouth is powerful’

The New York Times states the free Gri.pe iPhone or Android application is available to any consumer that wants to complain about a business with Twitter’s speed at their fingertips. The company’s byline – “word of mouth is powerful” – reminds consumers they have the power to fight back against bad companies. Customers are able to post to Facebook and Twitter their grievances to the company’s consumer service department with a simple user interface on Gri.pe. Just like Yelp works for businesses, Gri.pe then allows the business to respond and make an effort to fix the problem.

Customers are also able to use “cheers.” These are positive notices. They can talk about it on the Gri.pe network with friends also.

Getting rid of fakers with a Facebook post requirement

While having Gri.pe post to sites like Facebook might seem like an expected add-on, Gri.pe CEO Farhad Mohit argues that there is a good reason for doing so. As it would be very simple for customers searching for a free payday to loan their voice to a chorus of boos, Gri.pe utilizes Facebook and Twitter as security devices to help discourage users from making frivolous posts (“social bullying”). It is easier to be a jerk whenever you do not know who’s reading it. You will only make accurate comments. However, if a user does not possess reasonable internal filters, Gri.pe does reserve the right to remove comments deemed too offensive or outlandish.

Gri.pe: It was a very good year

The six people that run Gri.pe have no problems with its users right now, even though it was founded concerning a year ago. According to Mohit’s estimation, almost 1.7 million people already use the service. ”Online word-of-mouth power,” or “womp,” is powerful enough to do that. Gri.pe has more than 100 million-plus local businesses and service providers taking notice, so it must be.

Take a look at the griping about service on ‘The View’

Citations

Gri.pe

gri.pe/

New York Times

nytimes.com/2011/05/29/technology/29digi.html