DC Comics restarts all its superheroes at No. 1

In September DC Comics plans to reboot each one of its hero comics. Each one of them will begin once again from issue No. 1. DC owns such iconic roles as Superman, Batman, Green Lantern, Wonder Woman and The Flash.

DC’s new imaginative team to do well

In a bold and risky move, DC’s new imaginative team, Geoff Johns and Jim Lee, are leaving behind 70 years of storylines and starting over with a clean slate. The plotlines will be more modern, there will be new origins and the costumes will be changes. Lee explained it a little better. He said it will “make characters more identifiable and accessible to comic fans new and old.”

Battle of the superheroes

DC has long played second fiddle to its arch nemesis, Marvel Comics. Walt Disney Business is owned by Marvel who has about 40 percent of the industry for comic books. About 27 percent goes to Time Warner’s DC. Hopefully Johns and Lee can change that gap a bit.

The Justice League

The new DC saga begins Aug. 31 with a new start for the Justice League. ”The Brave and the Bold” magazine is where the Justice League debuted in Feb. 1960. It involves Aquaman, Flash, Wonder Woman, Green Lantern, Batman and Superman.

Altogether, there will be 52 titles rebooted. In Sept, there will be 13 new titles released every week. At DC, 52 is an enchanting and well known quantity. This is because in the company’s “multiverse,” there are 52 alternate Earths that “exist.”

New industry to overcome

A new marketing strategy will be put in place with the starting of the “Justice League” reboot. DC will plan an app where the rebooted titles could be sold. They’ll have same-day digital releases. This will end up “making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.” This is what DC’s blog explains. The move is following what Archie Comics did. The strategy was initially thought up by the company.

Articles cited

National Post

arts.nationalpost.com/2011/05/31/dc-reboots-entire-line-of-comic-books/

MSNBC

today.msnbc.msn.com/id/43232629

Titans Tower

titanstower.com/monitor/?p=3118