Illinois Democratic congressman and iPad owner Jesse Jackson Jr. has turned on the machine he used to love. Only one month ago, Jackson lauded Apple’s groundbreaking tablet as a revolutionary educational tool. On Friday, however, iPad owner Jackson turned around and exclaimed before Congress that the iPad is a dangerous gadget that is “probably responsible for eliminating thousands of American careers,” states the Huffington Post.
Jackson states goodbye to publishing
Seeing the textbookless campuses growing and the bankrupt Border Books upset the Illinois junior congressman. He claims it is the iPad’s fault.
“What becomes of publishing companies and publishing company jobs?” Jackson asked the House. “What becomes of bookstores and librarians and all of the jobs associated with paper? Well, in the not-too-distant future, such jobs simply won’t exist.”
Jackson also objected to China being the primary production source of iPad parts.
“There is no protection for jobs here in America to ensure that the American people are being put to work.”
Americans are the ones that want it
The wealth that the iPad has had for many companies in the United States, not even Apple, has not been considered by Jackson, states Business Insider. MarketCues suggests that the iPad will prove to be the nexus from which numerous billion-dollar industries could conceivably spring. E-readers and the iPad provide publishers with myriad opportunities to create interactive textbooks while greatly reducing the costs of producing frequent new editions, a boon for students.
It was anticipated that traditional publishing was to change. According to @Craigmod, the evolution was needed. It might be more helpful to have electronic books to save on paper and give the books instantly. Reading books is what over 65 percent of iPad users use the iPad for. It also, according to Morgan Stanley, created more than $2 billion in revenue every quarter.
Tablet revolution
Unlike Jesse Jackson Jr., publishers are likely to have to adapt. More electronic books than print books are sold on Amazon currently, according 2010 figures. Similarly, iPad users also support periodicals. YUDU Media states that iPad users, in comparison to desktop computer browsers, will spend 30 times more time on sites such as Wired.com, VanityFair.com and GQ.com. There were more Wired.com iPad apps sold than Wired print editions. This is what late 2010 figures showed.
It is just like the commercial for the iPad. It claims, “It’s already a revolution, and it’s only just begun.” There is no longer an invitation for Jesse Jackson Jr.
Citations
@Craigmod
craigmod.com/journal/ipad_and_books/
The Hill
thehill.com/blogs/floor-action/house/148879-jackson-an-ipad-for-every-schoolchild
Huffington Post
huffingtonpost.com/2011/04/17/jesse-jackson-jr-ipad-unemployment_n_850227.html
Market Cues
marketcues.com/blog/2010/02/will-apples-ipad-impact-the-printing-and-publishing-industries/
Neiman Journalism Blog
niemanlab.org/2010/02/the-ipad-business-model-for-news-strategies-publishers-must-embrace/
Publishing Perspectives
publishingperspectives.com/2010/11/simba-releases-statistics-on-ipad-e-book-reading/
Real Clear Politics
realclearpolitics.com/video/2011/04/15/rep_jesse_jackson_jr_blames_the_ipad_for_killing_jobs.html
TSTC Publishing’s Book Business Blog
tstcpublishing.wordpress.com/2010/02/26/ipad%E2%80%99s-potential-impact-on-textbook-publishing/
YUDU Media
slideshare.net/yudu/the-apple-ipad-trends-and-statistics
Economies evolve, pontificators pontificate
youtube.com/watch?v=D5X8W7MgbhM
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